Marketing for the Holidays

Just like that the holidays are upon us and it’s time to roll out the holiday marketing! If you haven’t already formed your holiday marketing plan, now is the time to get it put together and rolled out before you miss out on the biggest sales days of the year! Getting Into the Spirit When … Read more

How Marketing and Sales Work Together

Many would say that marketing and sales work together like bread and butter – but the reality is, it’s more like yeast and flour. Sure, bread and butter go great together, but bread has endless possibilities without the butter. Instead, marketing is the yeast that makes flour rise into bread (with a few other ingredients, … Read more

Are Marketing and Advertising the Same Thing?

You may be wondering about the difference between marketing and advertising, are they the same thing? We encounter that question every day, and are happy to clear up any misconceptions. What is Advertising? In short, advertising is one tactic used as part of a marketing strategy. Oxford defines Marketing as “the action or business of … Read more