Building a Bigger Digital Footprint Across Central Wisconsin
How a conversion-focused website and coordinated multichannel campaign helped Big Dawg Roofing & Construction strengthen local visibility, generate demand, and expand into new territories.
Industry
Roofing & Exterior Remodeling
Location
Wisconsin, USA
Project Length
Ongoing Partnership
Services
Web Design, SEO, Google + Meta Ads, Digital Media
The Challenge
Big Dawg Roofing & Construction had established a strong reputation for quality roofing and exterior work. As the company prepared to grow beyond its original market, it needed a digital presence capable of supporting that expansion.
The goal was not simply to generate more website traffic. Big Dawg needed an integrated marketing system that could:
- Establish trust with homeowners unfamiliar with the company
- Capture high-intent searches for roofing and exterior services
- Increase recognition in new service territories
- Convert interest into quote requests and phone calls
- Build lasting organic visibility rather than relying exclusively on advertising
The website also needed to represent Big Dawg’s full range of services while supporting both its Marshfield and Wausau-area locations. Today, the site presents roofing, siding, gutter, window, door, and exterior-upgrade services alongside prominent estimate forms and calls to action.
Our Strategy
Great Marketing developed a coordinated digital strategy built around four connected components.
Conversion-Focused Website
We built a professional website that clearly presents Big Dawg’s services, establishes trust, and guides visitors toward calling or requesting an estimate.
Local SEO Optimization
Service and location-focused content helped Big Dawg earn first-page visibility for valuable roofing searches in both established and expanding markets.
Lead Generation
Google Search campaigns connected Big Dawg with homeowners actively searching for roofing, siding, gutter, and exterior contractors.
Market Expansion
Meta, display, connected television, and streaming-audio campaigns introduced the Big Dawg brand to homeowners throughout its expanding service area.
The Results
After 6 months, the results speak for themselves.
Generated between January 1 and July 29, 2026.
Delivered across Google Search, Meta, display, connected-TV, and streaming-audio campaigns.
Including six number-one rankings across the Marshfield and Wausau markets.
Since January 2024, the new website has also attracted approximately 23,000 active users and 37,000 page views, with paid and organic search serving as two of its largest traffic sources.
Our Strategy
Before
Strong local reputation but limited visibility in newer markets.
After
A scalable website, first-page search rankings, measurable lead generation, and coordinated brand exposure throughout Central Wisconsin.
What The Client Says
"Ryan and his team have been amazing to work with. The team at great marketing LLC has a keen eye for detail and are always there to help with the ever changing landscape of a growing business. They have been a major factor in the success of our website and marketing campaigns! I would recommend them to anyone!"
- Jared Johnsrud
Owner, Big Dawg Roofing & Construction
Want Results Like This For Your Business?
Great marketing does more than create visibility. It builds the foundation your business needs to reach new customers, enter new markets, and grow with confidence.