Transforming a Complex Car Event Into a Streamlined Digital Experience
Great Marketing provides ongoing website development, technical management, and custom software solutions for Cruise for a Cause—a nonprofit organization supporting cancer research through automotive events and fundraising.
Industry
Nonprofit & Automotive Events
Location
Wisconsin, USA
Project Length
Ongoing Partnership
Services
Web Development & Management, Custom App Development
The Challenge
Cruise for a Cause organizes a growing calendar of automotive events, including its premier multi-day Fall Ford Fest.
Managing numerous ticket packages, individual activities, vehicle information, attendance limits, car-show entries, and judging created a complicated administrative process that could not be handled effectively with a basic website form.
The organization needed digital systems that could simplify registration for attendees while giving its team better tools to manage the event behind the scenes.
Our Strategy
We created a comprehensive system that allowed Cruise for a Cause to manage registrations across all of their events, and administrate car shows with ease - saving many hours per event.
Ongoing Website Development
We continually develop and manage the Cruise for a Cause website, keeping event information, registration options, sponsor content, fundraising initiatives, and organizational updates accessible and current.
Custom Event Registration
We developed an online registration system capable of handling bundled packages, individual events, attendee information, vehicle details, tour selections, optional upgrades, payments, and capacity-limited activities in one experience.
Car-Show Management App
We built a custom application to manage car-show registration, organize vehicle information, support event staff, and replace a cumbersome manual judging process with a centralized digital workflow.
Long-Term Technical Support
As Cruise for a Cause adds events, activities, and new operational requirements, we continue adapting its website and software rather than forcing the organization into a rigid off-the-shelf platform.
The Results
The Fall Ford Fest system manages multiple packages and individual purchases, including the car show, banquet, autocross, track activities, meals, and other event experiences.
The flagship event spans Wednesday through Sunday, with track time, road tours, receptions, a car show, a banquet, autocross, and additional activities coordinated through the website.
A flexible online event-registration system handles attendee enrollment, while a separate custom application supports car-show registration, administration, and judging.
Our Strategy
Before
Registration and car-show administration relied on disconnected tools and time-consuming manual processes.
After
Cruise for a Cause has a connected digital ecosystem that supports attendees before the event and gives organizers purpose-built tools to manage registrations, vehicles, and judging.
What The Client Says
"Great individuals to work with. Very prompt in response to updates and issues I might need or have."
- Dan Neve, Founder, Cruise for a Cause
Need Technology Built Around Your Organization?
Sometimes a standard website or off-the-shelf platform is not enough. Great Marketing develops digital systems that solve real operational problems and continue evolving alongside your organization.